Solutions To Your Business

Solutions To Your Business

This initiative is currently being introduced to member stores across the board. We have recognised the need for member stores to grow beyond their experience and to expand their knowledge holistically and believe this is the best solution to meet that need. This enabler will encourage members to face competition of the highest standard and succeed. As a result of this innovation we believe that participants will generate more feet in their stores, increased basket sales, and effective market penetration. Understanding best practice techniques and using scientifically proven methods to manage the store will ensure they can successfully compete against corporate competitors.

450+ Member Outlets

As the best group of it's kind, our pack just keeps growing and growing.

Buying Power

we leverage our buying power as a pack to help our members.

345+ Suppliers

An ever-extending supplier database and a growing product range.

Training Facilities

World-class training facilities at our members disposal.

National Footprint

We span the country, you can find us in every province.

Growth Solutions

Providing useful insights and tailored solutions to speed up growth.

E-Commerce

An innovative online trading platform. The long-awaited, exciting Essential online trading platform was specifically designed for the Hardware Industry, including both B2B and B2C businesses. It offers Essential members: • An avenue to expand their ranges and product offerings • A platform to market to existing and potential clients without giving up extra floorspace or requiring further capital investment • A first come first serve approach to participation, with five stores being launched per month: so, BOOK now!

Personalised Marketing

It’s time to reveal what differentiates you from your corporate competition We’ll help you highlight your unique selling proposition with powerful, personalised Pamphlets and Videos.
• Pamphlets: With a customer-centric approach, these pamphlets highlight your unique service offering, products, and price points to your potential clientele. We’ll also detail additional services, such as glass or key cutting. Using a beautifully designed template, your pamphlet will become an affordable yet effective sales tool, allowing staff to create personal connections with your clients.
• Video: We’ll help you create a short, impactful “walkthrough” of your store. This video will highlight features, services, and benefits, giving prospective customers insight into what you do, and how. Using an attractive video template, design costs will be kept under control without hampering the video’s desired impact

Online Training

Training your staff has never been easier or more affordable. Embrace effective training with modules designed and carefully selected to help you GROW your store. • Approximately 12 professional modules of 15 -20 minutes each (more to be added through the year) • Modules include the following business “GROWTH” orientated topics • Top tips to: grow sales (4 videos); increase profits (3 videos); get more feet into your store (2 videos); and make your stock work harder for you - “merchandising for increased sales” (3 videos) • Product training videos: Carefully selected library. Increasing your staff’s product knowledge has never been easier. This library will be increased monthly.

Analytics

We’ll help you analyse your business: • Unbiased Existing Customer Survey: Learn what you’re doing well, where you can improve, where else your customer is shopping, and why, to retain customers and increase loyalty • Competitor Analysis: Determine how your offering compares with those of your competitors, giving you the data needed to improve and excel • Store Catchment Market Analysis: This highly sophisticated programme gives members a bird’s eye view of their businesses and the market, offering insight into: • Your target markets • The Rand value of your target market in your trading area/region • Your market share, in direct comparison to the area’s general market • Potential growth opportunities to target, pinpointed to achieve optimal results • And more!

Customize What You Need Within The Cycle

The Essential Group is uniquely and comprehensively structured to meet the needs of a wide gamut of retailer business maturity. The Essential business model is centred around our powerful buying group and is complemented by a set of tightly defined and well-resourced value-adding services. Whether you are a large chain of stores, used to being part of a branded/buying group, an independent, or just looking to start a store, we have the entire range of retail science and services available to you

Where are you positioned in retail maturity?

The Retail Maturity Ecosystem

We can add value wherever you’re positioned.

The Look & Feel Your Custom Marketing

Become a member of

In a wild dog pack, each member works to ensure the safety and growth of the pack as a whole. Join the Essential pack and we’ll do the same for you!