How to Build a Summer Display – “Heat Up Your Projects”

Attention: All Members and Partners of Essential Hardware Group

Concept: Bright, energetic, and practical layout that taps into summer activities — outdoor
DIY, cooling, and leisure.

Key Elements:

  • Anchor Product (Centerpiece): Portable fans or cooler boxes stacked neatly to
    form a high-impact focal point.
  • Supporting Products: Braai tools, insect repellents, sun umbrellas, pool chemicals,
    and summer DIY essentials like paints, waterproofing, or outdoor extension cords.


Props & Styling:

  • Use blue and yellow fabric backdrops to reflect water and sunshine.
  • Add a beach umbrella or inflatable pool item for a fun, eye-catching prop.
  • Scatter plastic lemons, water jugs, or artificial palm leaves around for a
    “refreshing” feel.
  • Bold signage: “Stay Cool. Get Ready for Summer.”

Pricing:


  • Use bright sunburst price tags in red or yellow to grab attention.
  • Bundle offers: “Fan + Extension Cord Combo – Save 15%” or “Braai Set Special –
    Any 3 for R299.”

Impulse Hook:

  • Place insect sprays, sunscreen, or braai firelighters at the display edge for quick add-
    on sales.
  • Add a small cooler filled with ice-cold bottled water for sale — makes the display interactive and refreshing.

Why it Works:

  • Summer is about comfort, fun, and outdoor living — this display makes customers
    think about staying cool and enjoying the season.
  • Eye-catching props like umbrellas and inflatables create excitement and make the
    display Instagram-worthy.
  • Affordable impulse items at the edges ensure every shopper can pick up something
    — even if they don’t need the bigger products.

If you’re a reseller, make sure your supplier is compliant with these new laws and the merchandise you are currently carrying is legal to carry and sell.