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Members of

Members of

We believe that all retailers should have access to a level playing field with their buying power, as well as having the option to participate in customised operational and marketing support capabilities, whilst receiving the relevant area protection through a national brand. Whether converting to one of our retail brands, starting a new store or already a corporate group – you can leverage the Essential Group’s substantial buying power, its uniquely developed customised value-added operational, marketing and growth solutions. Any retailer, big or small, can thrive and grow their businesses to the next level.

Trade & Buying

Leverage our substantial buying power
  • With over 450+ retail members, our Buying Group offers substantial negotiating power
  • You retain your direct relationship with suppliers
  • You earn rebates from the first Rand spent from listed suppliers
  • You keep any deals already in place (e.g. settlements)
  • If you negotiate a better deal than our national deal, keep it… we’ll still add a rebate
  • We also negotiate specials deals (Profit Boosters)
  • Over 345+ suppliers listed
  • Focused supplier strategies
  • Area protection for our stores

Marketing Strategy

 Quick-to-market custom solutions
  • Each member gains access to a centralised marketing team
  • Custom marketing solutions, tailormade for each individual store, helping our members stand out from the crowd
  • These services are 100% optional and we make no demands.
  • Custom digital leaflets and pamphlets (within the guidelines of the Essential Brand)
  • Run your Facebook page and create promotional videos for social media marketing
  • Develop website landing pages
  • Run email, WhatsApp’s and online advertising campaigns.
  • Stationary design, within guidelines of the Essential Brand

Operations Support

Our community is far beyond “just a buying group”
  • Our specialist team of Business Development Managers will add value to your business every step of the way
  • These value adding services are 100% optional and designed to assist or guide you
  • You can choose how much support you require, and when
  • We’ll start with a scientific analysis, bench-marking a variety of measures against best practices in retail
  • With this information in hand, we’ll make implementations based on your unique realities, challenges, and opportunities
  • The Essential Business Development Managers (BDMs) use a highly effective business Toolkit, to help our members grow

Growth Solutions

We are not only about rebates and deals. We assist our stores to grow holistically
  • Our ability to offer additional value adding solutions has been enhanced by our newly created growth solutions
  • Our members automatically leverage and have access to various offerings flowing from our Growth Solutions business, should they choose to do so
  • Member stores that want to leverage the potential for exponential growth through our Growth Solutions offering fully can apply to take part in this high level offering – speak to our BDMs for more information

Our Brands

Essential Hardware

we are proud to be the Gold Award winners of the “Voluntary Trading Group of the Year” – a title we’ve held for the last four consecutive years. This family of members are all independent stores that have one main common trait… they are all entrepreneurs. The Essential Group assists these stores in a variety of ways, ensuring a wide-ranging set of retail solutions are available and customisable, meeting each member’s unique needs. The offering: A national retail brand of independent retailers leveraging buying power and retail business services to reach retail maturity and achieve exceptional growth

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EBuild

we are proud to be the Gold Award winners of the “Voluntary Trading Group of the Year” – a title we’ve held for the last four consecutive years. This family of members are all independent stores that have one main common trait… they are all entrepreneurs. The Essential Group assists these stores in a variety of ways, ensuring a wide-ranging set of retail solutions are available and customisable, meeting each member’s unique needs. The offering: A national retail brand of independent retailers leveraging buying power and retail business services to reach retail maturity and achieve exceptional growth

Paint Trend ‘n Trade

We are uniquely positioned as a specialist paint destination. We trade predominantly in paint and trend-related products for walls, floors, and ceilings. Paint Trend ‘n Trade also has a Private Label Brand, QOLOR, produced by a leading manufacturer with whom we have a unique, value-adding relationship. Paint Trend ‘n Trade leverages the success of the Essential Group, its supplier network, and its knowledgeable value-adding team in buying, operations and marketing.

The Paint Trend ‘n Trade Private Label Program is a Private Label Paint range. It includes well positioned quality products with extended guarantees to offer members an opportunity to make healthy margins, while offering their customers great value for money. Chip stands and colour chips will be provided to participating stores and we offer great deals for paint equipment on a store-by-store basis.

Become a member of

Wild dogs develop such strong social bonds that they will gladly sacrifice themselves for the survival of the pack. Isn’t this the type of family you’d want to be a part of? Contact us now and join the Essentials pack – we’ll do everything we can to make sure you succeed.